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Hi, I'm Rachel

I combine my expertise in art direction with a passion for emerging technology to create powerful brand experiences. 

Now that we have the formalities out of the way, forget my professional persona for a sec. Get to know me as a person:

1. The earliest creative decision I can remember making was in 2007 when I chose my first ever screen name. I went with “rkgstargirl.”

2. I currently live in New York but was born and raised in Ohio. The longer I’m away from the Midwest, the easier it gets to romanticize it. I never thought I’d find myself yearning for cornfields, but it happens occasionally.

3. I love to engage with my generation’s sense of humor and craving for authenticity. You might recognize my fam from this viral TikTok (39M+ views).

My Work

Discover how I turn concepts into compelling realities by leveraging my skills in art direction, social strategy, and product design.

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Junk Drawer

Gain an unfiltered understanding of what fuels my creativity -- from passion projects and side gigs to ideas that never quite made it.

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About Me

Curious about the "Rachel Gaede" of it all? Explore how my creative journey and personal experiences shaped my creative philosophy.

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